Aug. 27, 2007

The USC Athletic Department announced today the launch of a new digital ticketing system that will provide fans greater convenience and security by scanning bar-coded tickets at the Coliseum.

Fans benefit from heightened protection against counterfeit tickets and take advantage of new digital ticketing services,including Trojan Transfers and Print-on-Demand tickets.

"Like most professional venues, USC now scans all tickets at the gates of the Coliseum using a bar-code on the bottom of each ticket to verify admission," said Debra Duncan, Director of Ticketing at USC. "Scanning helps identify counterfeit and stolen tickets, providing Trojan fans with improved security and service."

Trojan Transfers allows season-tickets holders, who encounter scheduling conflicts, to email tickets to another person who then prints out the tickets on-demand. Bar-codes are printed on each transferred ticket and scanners are used at the Coliseum entrance to validate the tickets.

"Fans no longer need to worry about driving across town in traffic, mailing tickets or standing in will call lines in order to transfer tickets to friends or family," Duncan said. "We are excited to offer our fans new digital ticket services to make it easy to attend games."

With the digital ticket system in place, the USC Athletic Department requests Trojan fans to arrive early to the gates for the first few home games. Arriving early will ensure all fans gain quick access to their seats by avoiding the last minute rush at the gates.

In addition to purchasing and transferring tickets online, fans will be able to print individual tickets from their office or home computers. Print-on-Demand tickets should be printed on white paper using either black or color ink. Each ticket should be printed on standard 8.5x11-inch paper and treated like any other ticket. For your security, Print-on-Demand tickets are individually bar-coded. The bar-code allows one scan per entry so any attempts to duplicate, alter or sell any copies of the Print-on-Demand ticket may result in admittance being refused to the event.